Let's start at the beginning. (A very good place to start.)

It’s no small thing to offer a story - be that a bio of 150 characters, a deep and moving memoir or even a little white lie to get your kid to stop wasting water.

Stzssss! The water felt like fire on my back. Someone in the house must have used the cold tap, but all I knew back then was the shower had just attacked me. Shocked, I flicked the lava liquid off at its source, jumped into my pyjamas and ran to tell my parents.

“Oh, that’s just what happens when you’ve been in the shower for too long.” They offered. 

My little brain logged that one away and not until over 20 years later did I realise it was simply a story they’d made up to “inspire” me to use less water. I became the master of the fastest showers in the world until somewhere in my 30’s. 

All because of one little, off-hand tale. 

Stories are powerful.

It’s no small thing to offer a story - be that a bio of 150 characters, a deep and moving memoir or even a little white lie to get your kid to stop wasting water. 

Words (and even pictures) are just the beginning. 

Well, actually - they’re not. Because before you can get words out, let alone hit ‘post’ you’ll have to face a few inner stories of your own. (Is this good? Should I write this? Does it even make sense? Maybe I’m crazy…)

Working with many entrepreneurs as a Copy Coach, I’ve found most people get stuck before they’ve typed a single thing. 

The words float around inside their heads but the big, mean gatekeeper (their own mind) says, ‘hard pass, try again later’. 

Which means what we’re telling ourselves matters. Even more than what we’re telling others: The thoughts, the narratives—(the untruths)—they all matter, to our lives, our businesses, our general state of shiny–sparkly–wellbeing, and to our ability to ship the damn thing. 

Somewhere along the way you’ve already found this out: You realised you’d been telling yourself a story that (even if it was based in fact) wasn’t true or helpful, so eventually, you told yourself a new story.

Then, you probably shared it with at least one other, who was telling themselves the same thing, and while you may not have said it in these exact words, what you were essentially saying, was:

“Here’s what I wish I’d said instead…”

And here we are: The tales we wish we’d told ourselves. From the small, like don’t use “very” in sentences—it’s an unnecessary word—to big, to gigantic, very big, very life–changing: (Netflix recs, it’s not too late to go after that dream, not being trained in SEO isn’t a good enough reason to not start your thing, yes a welcome sequence is important, comfy socks will uplevel your life) and so on.

It all matters.

But you can’t hit submit, send or publish while your mind is trolling you with thoughts like: “Who are you to write that, say that, teach that?”

And you can’t soar in your creative life with old narratives giving you directions.

The tales we listen to, often long-believed, yet entirely false, can have us missing out on dreams, luxuriously long showers, and taking hold of wild ideas meant for us.

We either fight with stories, or we’re fighting against them.

And who wants to do all of that alone? No one. So, it’s here I write about:

The stories we tell others…

(Tips and insights on emails, content, copywriting, and more.)

& the stories we tell ourselves…

(We pay attention to the behind-the-scenes chatter that goes into sharing your stories. Plus we’ll look at going after new dreams, big dreams, forgotten dreams, the ones you think you’re too old for/not good enough for and so on.)

I’m here for The Square Peg. The Dreamer. The Starting Again-er. (And the lady at the back just here for a good chuckle.)

Through my words I hope to encourage you to wield a new story in front of you, paving an untrodden path.

Binge-Ready Content:

Would you like a podcast episode with that? Binge away!

This episode on creative currency is proving to be a fave so far:

Stop trying to find your voice is another good one:

There’s also this recent video if that’s more your thing:

So. Stay and hang. We can stay up late swapping stories, and in the morning, Uber Eats some waffles.

So, that’s me. What are you working on at the moment? x